The Glenlivet
Overview
We took your grandfather’s scotch and introduced it to an entirely new audience that has been historically forgotten by whiskey brands; female drinkers. But first, we had to build the business case to Pernod Ricard to shift dollars from a traditionally-male skewing audience towards reaching this new target.
We challenged our client’s assumptions and built a framework for The Glenlivet based on in-person, fearless conversations and sipping sessions that the brand is now executing on its own.
“Night After Night is respected for their brilliant creative and they’ve been a key agency for us for the past several years. The partnership has been built on a strong relationship between the two teams, and is key for our future success.”
— Sona Bajaria, VP, Marketing, Pernod Ricard
Greatest Hits
Rewrote the global brand strategy, broadening the brand’s target demographic with a focus on inclusivity
Created an influencer, experiential, and media recommendation framework
Developed a new social content strategy for the brand team to execute
