What We Believe
Night is a Mindset
The night is about the connections we make when we set aside our daily work and worries to come together and celebrate life. Night is when creativity and culture flourish, and within this space and time, there is an opportunity for brands to connect with people and build communities of passionate fans. By doing so, they become part of the cultural conversation, and elevate their business and brand in the process.
What We Do
Strategy & Creative
We develop strategic and creative brand platforms that drive global business success.
Brand, business, & go-to-market strategy
Consumer insights
Engagement & communications strategy
Experiential strategy
Big idea development
Omni-channel content (long, short, branded, entertainment, social, digital, print, POS, etc.)
Visual ID and design (including logo, packaging, & merchandise)
Cultural Connection
Our unique network of musicians, artists, bartenders, and advocates gives brands access to the most influential people in the world. By partnering with them, brands become part of the cultural conversation.
Artist & influencer partnerships
Brand integrations
Management & execution (including contract negotiation & relationship ownership)
Always-on Engagement
Our ‘always-on’ studio helps brands own their narrative by developing, producing, and managing the high-quality content needed to meet the expectations of today’s consumers.
Pre and post-production photo and video services for productions of all levels
Social media planning, development, production & community management
Digital asset management
How We Help Brands Grow
Our client partnerships are defined by the value we bring to their businesses. Our most fruitful relationships have increased the value of our clients’ businesses by hundreds of millions of dollars.
At the beginning of any relationship, we work with our client to discover their business ambition, and to define the value the agency can provide in achieving that ambition. Once we begin working together, we measure our effectiveness as we go, and our results are always measured in both revenue and marketing terms.