Bronx Brewery

Overview

How do you increase craft beer sales that are double the industry average? You make sure the city surrounding it knows that great, local beer is just a northbound walk, bike or subway ride away.

To get everyone up to the Boogie Down Bronx, Night After Night created a campaign that told the story of a borough that may not have Brooklyn's recent shine but made up for it with heart. With a history of manufacturing, the Bronx is known for "doing things right", and the burgeoning food, creative, and beer scene there is reflective of that. With a refined positioning and a story to tell, we leveraged our relationships with local influencers in the music, craft beer, and food worlds to get Bronx Brewery into the hands of some of New York’s most influential people, including a media partnership with The Infatuation to get the word out via one of the world’s most used recommendation engines.

We also developed music festival sponsorships, brewery activations and social content to get the local community more engaged. Knowing they had limited resources, we worked with the brand team to develop a hand-off plan, and the framework that we created is still in place today, guiding them on the right type of events and content to execute on their own.