TX Whiskey

Overview

We started working with TX Whiskey just before the pandemic took hold, putting all n-person experiences - a core pillar of our brand strategy - on hold.

With a two-pronged approach refocused on e-comm and entertainment, we first piloted a social commerce “click and collect” model that leveraged TX Whiskey’s owned channels and distillery facility for safe curbside pickup that ultimately drove 175% CPC savings vs. the Pernod Ricard benchmark. 

We then enlisted some friends in the music industry, streaming weekly “Straight from the Couch” sessions as well as partnering with Ed Helms on the “Whiskey Sour Happy Hour,” to give back to healthcare workers and local Texas musicians in need.