Trojan Condoms
Overview
Night After Night brought Trojan’s Big Sexy World to life by hitting the road and meeting Gen Z audiences where they were - on college campuses and outside of concerts and sporting events - to spark open and honest conversations around sex and condom use to prevent both STIs and unintended pregnancies, and shatter the taboo around talking about sex.
We encouraged the normalization of condom use by handing out free Trojan condoms as well as hosting sex-positive karaoke, sensual food (hot dogs), a Trojan Man “sexie” (selfie) booth and mini, adult sex-ed classes in partnership with local sex-positive influencers.
The events were supported through promotion by our local sex-positive influencers as well as through local radio, print and dedicated email buys.
And through the candid stories and thoughtful questions that we heard, we confirmed our belief that consumers are thirsty for resources and conversations about safe sex, specially from a brand synonymous with trust and safety.
Greatest Hits
Developed a platform for breaking the taboo of talking about sex and condom usage
14,000 condoms distributed
Named Campaign’s Ad of the Week and Biz Bash Best Ideas of the Week
“This team kicks all of the ass. No cheek is left un-kicked.”
— Mike Troup, Sr. Associate Brand Manager, Church & Dwight
