Overview
How do you keep a brand with music in its roots relevant to younger audiences, all while a global pandemic has forced venues to shutter their doors? Partner with the National Independent Venue Association (NIVA) and highlight the stories from the spaces that are vital to the nightlife community in an effort to #SaveOurStages to Save The Night. As Variety commented on the partnership, “we’ll drink to that.”
Greatest Hits
Developed “Our Stages, Our Stories” platform to deepen the emotional connection between the brand and the nightlife community
Conceived and produced multiple market shoots that created an arsenal of content for the brand and brought the NIVA partnership to life across several months
Our work in an eerily quiet Times Square
Venue Workers L-R: Joshua Oates aka Pixel, Nick Stone, Cheyenne Brandt.
The Masquerade in Atlanta, GA
Antone’s in Austin, TX
Reggie’s in Chicago, IL
The Majestic in Detroit, MI
The Troubadour in Los Angeles, CA
One-Eyed Jack’s in New Orleans, LA
House of Yes in Brooklyn, NY
Pixel at House of Yes