Elliott Phear
Chief Executive Officer
Elliott helps people and businesses realize their potential by working with them to uncover and communicate the things that make them unique. With a head for business and a heart for creativity, he helps brands create emotional connections with their consumers, and achieve their growth objectives in the process.
After an early career at MTV, writing, developing and producing programs featuring the biggest names in music and entertainment, Elliott co-founded Night After Night, an agency dedicated to helping brands connect with consumers when they’re most open – in the off-hours. Specifically, the agency positions brands for success through strategic planning, talent partnerships, an in-house content studio and an always-on approach to engagement. Night After Night has expertise in the food & beverage, cannabis, fashion, beauty and media industries, and over the past several years, the agency has developed and managed marketing programs that have helped add hundreds of millions of dollars worth of value to their clients’ businesses.
As a co-founder of Barking Irons Spirits, Elliott has helped reintroduce the world to the original American Spirit – Applejack, a premium spirit made with 100% apples; successfully launching and growing the brand in the New York market, and doubling sales YoY for three years running.
As much as he enjoys running his two companies, Elliott believes in frequently turning off the ‘always on’ world, and his other great loves are spending time with his wife (Susan) and kids (June and Archie), reading fiction, distance running, and playing music in his two bands, ‘House of Lords’, and ‘Fauna’.
To hire Elliott to speak at your next event, please contact him at elliott@wearenightafternight.com. Sample topics include: How brands can create a killer content studio, how to run a spirits brand, bootstrapping as a dual entrepreneur, and how the learnings from a highly regulated industry like the spirits category can apply to newer industries like cannabis.